Our Brand

Our identity is important to us. The files included with this brand package have been saved in two formats and it is important that the proper file be used for different applications. The first uses the RGB colour model and has the suffix .png. The second uses the CMYK colour model and the file name ends with .pdf.

The .pdf format is referred to as vector art, and is the file that should be used for all printing such as brochures, magazines, photographs, product packaging, signs, etc. The main reason for this is that the vector format can be scaled up and down without losing any image quality.

The other format, .png, is used for representation on a digital screen such as computers, TVs, smartphones, etc. While this format can be resized, it is important not to make the image too big or you will start to lose clarity.